In general, you get a decent amount of flexibility to adjust designs, thanks to the different content blogs you can drag and drop in (text, images, social buttons and even products and promo codes). As it turns out, not necessarily. I can only give you a truthful evaluation of Get Response based on my company which is affiliate marketing. And there’s an option to upload your own coded templates if you’d like. Technically I guess this is true – MailChimp gives you access to comprehensive contact data, revenue reports, and ecommerce integrations. For me, as a newbie marketer, MailChimp’s easy learning curve was perfect. ActiveCampaign's drag-and-drop visual automation builder makes automated marketing as easy as reading a chart. This was probably about 10 years ago, when I was just getting started in the world of email marketing, and using MailChimp for many of the small business clients I was working for. Why not get a great tool with unparalleled support and one-on-one training (with a real person) any time you want it? And in this case, I’d opt for more, rather than less. Mailchimp Vs Activecampaign. *Our library contains more than 200 recipes to get you started; Mailchimp has about 25. Winner: Sure, it’d be easy to give this round to the tool with the highest number of integrations, but as this would constantly be changing I’m going to award a point to each – both provide the main integrations that the majority of users would need. See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations. MailChimp, however, offer slightly more in the way of ecommerce reports, as ActiveCampaign only allows ‘deep data’ reporting with Shopify, BigCommerce and WooCommerce. The days of impersonal, bulk emails are behind us — today’s customers expect so much more. How do ActiveCampaign and MailChimp fare when it comes to design? Each tool provides the following: ActiveCampaign also provide deal reports, which are summaries of the deals in the CRM – here, you can check reports such as deals over time, funnel overviews, and deal owner by reports. Winner: ActiveCampaign’s range of templates is actually pretty good, but MailChimp’s is even better. Is it the right tool for you? So, ActiveCampaign vs MailChimp – who would come out on top? Awards: Starting Price: $15.00/month. It’s the opposite with ActiveCampaign – while they have a spam check (using SpamAssassin) that automatically checks every email before you send. Both ActiveCampaign and MailChimp are popular tools, so it stands to reason that they’d each provide a decent amount of integrations with other tools. Track engagement so you can reach out precisely when each prospect is ready to buy. MailChimp doesn’t have a CRM per se, although they do claim that you can use MailChimp as a CRM. MailChimp may be the champ of email marketing in terms of popularity, but there are plenty of other tools out there that give it a serious run for its money. Winner: ActiveCampaign take this round as we're hoping this round's results are a one-off. Although MailChimp describe themselves as ‘a powerful marketing automation platform’, their automation capabilities pale in comparison to what ActiveCampaign offer. Winner: ActiveCampaign take out this round (and the lead! Test which path in an automation performs better in real-time, and learn more about your customers. MailChimp vs ActiveCampaign — Third Party Integration. If you have a monthly plan, you’ll have 25 Inbox Preview tokens to use every month (and you can always buy more if needed). Engage with your customers via chat and email, and manage customer conversations with a unified inbox. Let’s see if MailChimp can catch up in the last few rounds…. ActiveCampaign vs Mailchimp. Based on our review, ActiveCampaign is a better tool than Mailchimp if you are serious … When you get You also get options to associate forms with lists, tags and even deals. You can see how other popular email marketing platforms compare to Mailchimp in the following comparisons: Leave a comment if you have any questions – I’d be glad to help! You can read more about it in our ActiveCampaign CRM summary here, but I have to say that as a CRM attached to an email marketing tool, it’s pretty impressive. It’s fast and easy to navigate through, with a polished user experience. ActiveCampaign vs MailChimp. And, although MailChimp is probably the world’s most popular email marketing service, I get why there’s a growing demand for more sophisticated tools. The only ones missing are advanced segmentation, comparative reports, multivariate testing and premium support, which are only available on the Pro plan. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. ActiveCampaign is an advanced email marketing, marketing automation, and sales CRM platform.. Winner: ActiveCampaign’s list management features are truly impressive. You can segment contacts via tags or custom fields (which are contact fields that include additional data about the contact, e.g. *Mailchimp requires coding. Well, unlike ActiveCampaign, MailChimp’s lists are mutually exclusive. ActiveCampaign vs Mailchimp; ActiveCampaign vs Mailchimp. And, both being a veteran email marketing software they provide ample amount of … You can only select up to five Newsletter Services. Let’s take a look at their lowest-level plans to see what I mean. MailChimp delivers an affordable and easy-to-use option for small and medium-sized businesses, while ActiveCampaign provides more advanced solutions, such as automated workflows. I have been using ActiveCampaign for over 2 years now and I am very happy with the results. They’re like attaching a sticky note to your contacts. But, the key difference here is really the range of templates available. Assign scores to each customer deal as they interact with your site, emails, etc. Businesses that seek to leverage marketing automation often opt for ActiveCampaign. 31 Aug 2020 – Updated the deliverability averages, 24 July, 2019 – Deliverability averages updated to include the latest round of testing, 10 Feb, 2020 – Deliverability averages updated to include the latest round of testing. MailChimp is a complete email marketing solution that allows users complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. ActiveCampaign vs. MailChimp: Why You Have to Make the Right Choice at the Start Keeping with this silly relationship analogy, my years with MailChimp were fun, exciting, and stress-free… until they became super stressful and jeopardized the entire email side of my biz. Winner: Honestly, they’re pretty on par here. See how campaigns are performing on the go with an easy-to-use mobile app. If you will enjoy reading and contributing to the discussion for this post, will you please join us on the YouTube video above and leave a comment there because I read and respond to most comments on YouTube?. With guides, videos, email, and phone training, you can get started fast. MailChimp vs ActiveCampaign - Which Is the Best Fit for Email Marketing? ActiveCampaign by ActiveCampaign Remove. For the amount of extras you get, ActiveCampaign would surely charge an arm and a leg, right? If you’re considering between ActiveCampaign and MailChimp, I’m guessing it’s because: In this comparison, I’ll do my best to answer those questions, and help you decide which one is right for you. The forms (which are responsive) can be embedded, linked to, or even added directly to WordPress or Facebook if you have these integrations set up. If you’ve lost count, they’re comfortably leading the way 7:4. Set up site tracking as well as the basic WordPress integration functions. In this case, MailChimp would be the better option – but just be aware that there are now tools that are even cheaper, easier to use, and offer similar features (MailerLite, for example). 0:00 Which email marketing tool should you use if you're choosing between ActiveCampaign and Mailchimp? Winner: With more support options and a much easier way of getting to them, ActiveCampaign take out this round, taking them to a strong 9:5 lead. In the current scenario, each tool or software is related to another in some way, due to which the inclination to integrate third-party solution becomes considerably imperative. For those features (and more), you’d need to upgrade to either their Plus, Professional or Enterprise plans. ), 3:2. Email client previews aren’t included, at least not for free – you need to buy extra credits to be able to access these. Set specific marketing goals, and change the flow of an automation once your goal is achieved. And of course, you can unsubscribe at any time. Track visitors across your website to see which pages they visit and which actions they take. We dive deep into the details of each tool in this post. MailChimp have around 100 email templates (or ‘themes’, as they call them), which for the most part look modern and are mobile-responsive. ActiveCampaign and MailChimp offer similar avenues of support, with email, live chat, knowledge bases and tutorials all available. Plus, they connect to Zapier, opening up the integration possibilities even further. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating. HubSpot), ActiveCampaign is actually much more budget-friendly. SharpSpring Mailchimp VS. SharpSpring. Let’s start by taking a look at how easy/difficult ActiveCampaign and MailChimp are to use. *Can be purchased as an add-on to any ActiveCampaign plan. When Mailchimp says "CRM," it just means "a list of contacts." Most people go back and forth, trying to find out which is better, which one is going to make them happier, and what features each one includes. MailChimp vs ActiveCampaign: Comparing Features and Pricing Between Marketing Automation Solutions ActiveCampaign and MailChimp are both popular marketing automation platforms. Both ActiveCampaign and MailChimp do an excellent job of reports. The form editor is visual and easy to use, and adding new fields is also straightforward. It came out at a time when email marketing software was built for enterprises, expensive, and way too complicated for the average user to manage. Get notified via email when certain customer actions/activities happen. It’s hard to compare the two when they play in such different leagues, but I think it comes down to which of the two I feel is overpriced for what it offers. We’re always here to give you what you need to be successful. location or interests etc). You need to create unique experiences that make every customer feel like your best customer. However, there’s no spam testing offered. ActiveCampaign vs. Mailchimp: Integration with other software. However, MailChimp places a 12,000-email limit each month for the free plan. Sure, Mailchimp is a fine choice for simple, one-off emails, but you can’t get true customer engagement by sending your customers the exact same messages. We're keeping an eye on them. However, it can be overwhelming for a complete beginner. Design previews are limited to desktop and email previews. While Mailchimp is without doubt the more popular of the two, ActiveCampaign offers better marketing automation, list management, and a higher deliverability. WishPond Mailchimp VS. WishPond. That, and the fact that creating both automations and forms can get a little messy – but more on that later. View Details. You can combine any number of triggers, actions and conditions to build sophisticated workflows for sending emails, scoring leads, segmenting and tagging data, and more. The two top options are ActiveCampaign and Mailchimp. So, if having a tool that’s easy to use is at the very top of your list, there’s one winner here. Tags let you group, sort, send, and automate. That means that you can’t include contacts on different lists in the same campaigns. ActiveCampaign vs Mailchimp Ease-of-Use. Connect WooCommerce, Square, and BigCommerce stores to your marketing and sales automation platform. Winner: ActiveCampaign is fine if you’re willing to put in the time and effort to get familiar with it, but MailChimp is definitely easier to master. You’d expect the interface to be complicated, but surprisingly, it’s not. But customers expect more these days than an email with their name in it, so ActiveCampaign isn’t just a Mailchimp alternative. They also have 14 boilerplate layouts that you can customize with your own colors and images. $9.99/month. That being said, ActiveCampaign overall is probably not as beginner-friendly as MailChimp (due to the depth of features available). I have played around and evaluated a good quantity of autoresponders over the last couple of years and they all have actually had good and bad qualities based upon business you are operating. What if things like ease of use and email designs are more important to you? We’ve taken a look at ActiveCampaign vs MailChimp’s features, but what about how they perform in terms of deliverability? MailChimp vs ActiveCampaign [Jul 2020]: Is ActiveCampaign or MailChimp Best? Nowadays, they still retain much of that simplicity with a mostly easy-to-navigate interface, and a drag-and-drop email editor that’s intuitive to use. Ultimately, the decision to go with ActiveCampaign vs. Mailchimp is entirely up to you, but we can provide some guidance. Denise Jose October 17, 2020 October 17, 2020. Building emails is also easy with their drag-and-drop editor. On the free plan, MailChimp permits clients to have up to 2,000 contacts. Introduction: Running an online store today means that you have access to a treasure of marketing practices, that are specially designed to make your business more productive, saving you time and money. MailChimp do an okay job but could probably make this a little more straightforward. My main criticism of MailChimp with respect to ease of use, however, is that it can be hard to find certain features and sections. You never need to worry about getting started. ActiveCampaign Vs Mailchimp - Which is best for your email marketing and marketing automation? ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and MailChimp user/editors rating is 3.1/5 stars with 3 reviews. While it’s a factor that often gets overlooked, we’re lucky to have had the chance to be able to test out their deliverability on several occasions. ActiveCampaign. And that is where Mailchimp is a clear winner because it offers a free plan along with three premium plans and one Pay as you go plan. Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won. And yes, I thought that little monkey of theirs was pretty darn cute, too. While you could access ActiveCampaign support from any screen within the tool (thanks to the Help icon in the bottom right corner), MailChimp’s email and chat support was only available after you’d gone through their knowledge base. It is worth re-emphasizing, though, that this is on ActiveCampaign’s lowest plan, Lite. Automations, landing pages and forms, for example, all get lumped together with emails within the ‘Campaigns’ section, which to me isn’t particularly logical. Use automation to send contacts into—or remove them from—another automation workflow. ActiveCampaign offers similar options – 30 nicely designed and mobile-friendly templates, flexible content blocks, and the ability to import your own templates. It’s a standard feature in email marketing software nowadays. And I genuinely feel that it’s MailChimp. What used to work in the past isn’t enough anymore. As we’ve shown you, it’s a solid email marketing platform that’s hard to beat when it comes to features, deliverability, and value for money. Our CRM manages every part of your sales process — so you can focus on what matters: Your customers. Before we dive straight into this ActiveCampaign vs Mailchimp comparison let’s take a quick look at each of these tools and show you exactly what they really are.. What is ActiveCampaign? Receive push notifications via mobile app when a chat or email is received. Custom plans made available by the MA software developer easily collect millions of contacts. Put different messages in front of different people based on specific rules. As we’ve seen so far, the scales are definitely tipping in ActiveCampaign’s favor, especially when it comes to the range and depth of features on offer. ActiveCampaign vs Mailchimp: Which has best pricing options? Use lists, tags, and custom fields (automation, email, and purchase actions) to group your customers—then send them content based on their interests. I loved its ease of use, templates and designs. ActiveCampaign vs. MailChimp: Compare Top Features of the Email Marketing Platforms With so many email marketing platforms available, it's hard to know which software is right for your business. I’d go so far as to say that MailChimp’s list management is unnecessarily complicated. a good range of automated campaigns available, automations you’d expect to see in much more expensive software, Sendinblue vs Mailchimp - Our Complete Comparison Guide, GetResponse Vs. MailChimp: Clash of the (Email) Titans, You’ve curious as to why MailChimp is so popular, You’re interested in ActiveCampaign’s features (advanced automations, CRM, flexible segmentation, etc), You’re a little unsure whether the pricing of either tool is really justified (especially when there are other cheaper providers around), Email performance (opens, clicks, bounces, unsubscribes etc). We’ll move you over for free — your contacts, tags, email templates, and automations — so you can get up and running fast. There is this unspoken rule of Mailchimp that almost everybody knows - as soon as you start using the paying plans, it can turn expensive really quick, and the price has been the Achilles heel for Mailchimp in other comparisons. This may be okay if you’re technically-inclined and not afraid to roll your sleeves up. ActiveCampaign vs Mailchimp (2020): Which Email Marketing Platform Is Better? The whole migration took me about three months, and I researched ESPs for at least a few years before finally making the switch. ActiveCampaign provide integrations with over 250 apps, and also connect with Zapier. Aside from lists, they also have other ways of organizing contacts including tags, segments and groups – which I feel is a bit overkill, as the distinction between these isn’t very clear at first. Founded by Jason F. VandeBoom in 2003 ActiveCampaign quickly grew to … It’s extremely powerful stuff – and that’s why they come out on top here. What used to work in the past isn’t enough anymore. You have to select at least two Newsletter Services. Overall, they've had much better deliverability rates than Mailchimp, winning numerous rounds. There’s a good reason why ActiveCampaign is our site’s #1 tool. But what if you’re working with a tighter budget? Remove. Winner: It’s very hard to beat ActiveCampaign at the automation game, taking us to a 2:2 tie. And as MailChimp charge per subscriber, it also means that if you have the same contact on different lists, you’re paying for them twice. You will also get a quick idea how each product operates. Your business isn’t basic, so maybe it’s time to leave basic emails behind? Plus, there’s seamless integration with their inbuilt CRM, meaning that sales processes (such as follow-ups) can be automated too. Second point to MailChimp! ACTIVECAMPAIGN VS. MAILCHIMP Your business isn’t basic, so maybe it’s time to leave basic emails behind? Winner: This one’s a bit tough. Automation lets you get your valuable time back in just a few clicks. Manage your Sales process in clearly defined steps from start to finish. Send emails based on different customer actions or events, without lifting a finger. Home » Blog » ActiveCampaign vs MailChimp. ActiveCampaign, on the other hand, offer the kind of automations you’d expect to see in much more expensive software. ActiveCampaign and MailChimp are both popular marketing automation tools. You can use no-code dynamic content, so each person gets personalized messages with exactly what they want to see. It shows you all the steps you need to send your first newsletter. ActiveCampaign would be the better choice if you want access to deal reports, however MailChimp provides ecommerce reporting for more tools. Please enter a valid email address to continue. CRM, lead scoring, deep data integrations, more than 3 users). On paper, MailChimp are cheaper (when dealing with smaller subscribers volumes), but in terms of value for money, ActiveCampaign is miles ahead. No more sifting through notes or your email inbox, because the details are handled for you. If you’re looking for advanced features – automations, CRM, list management, and so on – and have the budget for it, then I’d recommend ActiveCampaign without hesitation. 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