The point of UTM tracking is quite simple — give Google Analytics the information or ‘data points’ it needs, to make reports that enable you to analyse and improve website and general marketing performance. You can also add the API name of any Salesforce Pardot field after the iframe code of a Pardot form to fill in that field (which replaces using the completion actions). With this manual process you have the chance to clean up your Lead Source values before the import, so as to not have duplications and ‘crap’ in your Salesforce reporting. The first thing you need to do is create 2 new fields in Salesforce and in Pardot and map them. The Vidyard integration process is similar to the process we discussed for Qualified. Here is more information about our Google Analytics Connector. However if you need to track user visits and conversions from Pardot forms and Pardot landing pages the Google Analytics tracking code and account number must be added to the Pardot layout templates. Form handlers are a feature in Pardot used to capture fields from non-Pardot lead capture forms. I have two Pardot forms on the same page, with different heights. 2. 2. You can set up the integration on the Qualified platform by navigating to Integrations under Admin Settings, then simply enter the Pardot user’s email, password, and API key. If you have a large newsletter subscriber base you may consider setting up “newsletter” as a channel so you can split traffic generated by each newsletter in your channel reporting. I find doing this once a week is sufficient for Ebsta but you can make you own call on that. You can see how many of your videos a particular prospect has watched, the most recent video they viewed, and even the total second duration they spent viewing. qualified-user@yourcompany.com). utm_medium. Select the data that will be sent from one app to the other. We have a WordPress site that uses embed Pardot forms to capture leads. Qualified for Pardot is a “connected app,” which means it must be integrated through a specific Pardot user profile. The UTMs will be passed to the landing page and you will be able to see analytics about that link in your Google Analytics dashboard. After capturing UTM values, we set up automation rules to write the source values on the contact based on the UTM value combinations and assigned them to specific Salesforce campaigns based on that data. You can see everything in practice on this following link: Download Ebsta’s 2017 Salesforce Usage Report for free (cheeky SEO link, but hey, I’m in Marketing). UTM Parameters. You can set it up in the Pardot platform under Admin > Connectors. When we try capture the UTM parameters in the URL, this value is not saved in the google analytics fields inside of prospect. It allows for quick API connections to Pardot and other marketing automation platforms. utm_source, utm_campaign, etc) If you create the UTM-tagged link yourself and insert that into the email template, all the UTM parameters show up when the person clicks the link. GoToWebinar is one of the leading webinar platforms, offering a suite of tools including event management features, analytics, and engaging video features like live polls. Our recommendations come from first-hand experience of their ability to increase engagement and create unforgettable brand interactions. Then, just enter the GoToWebinar username of the organizer for your webinar(s), and select a Pardot campaign to attach it to. Campaign-Level UTM Parameters: When you’re running highly targeted marketing initiatives, in some cases, ANY interaction with a particular asset or campaign can instantly qualify a visitor to talk to sales. In addition, if you don’t use UTM parameters consistently and correctly, then you won’t be able to view all traffic and goal completions in GA relating to every aspect of your online and offline marketing efforts. It must be completely unique to the the provider: appexchange / referral, ‘appexchange’ is the traffic source, google / organic, ‘google’ is the traffic source, twitter / social, ‘twitter’ is the traffic source, newsletter / email, ‘newsletter’ is the traffic source. Qualified can use their Pardot automation stacks Pardot you will be familiar them... Wordpress site that uses embed Pardot forms and still send the data to Pardot to a Pardot... Vidyard into Pardot as prospects by entering the campaign ID for your Vidyard integration is. Will show you how to then add the correct lead source of traffic where the prospect came from use. Looking at the lead source of traffic where the prospect came from at [ login view. 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