Meituan Dianping: The Super-App . https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/, https://about.meituan.com/en-detail-5.html, https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise, https://www.reuters.com/article/us-china-meituan/chinas-Meituan Dianping-to-join-maps-service-battle-idUSKCN1V41CR, https://seekingalpha.com/instablog/1483221-event-driven-investing/5214377-amazon-services-Meituan Dianping-3690-hk-investment-thesis, https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/, https://technode.com/2018/10/18/meituan-group-deals-e-commerce/, http://www.nbdpress.com/articles/2018-10-19/5515.html. The reason for this success? Meituan Dianping is a “super app” that allows users to order food, travel services, and more. A year after its IPO, the 9-year-old company finally arrived at the inflection point investors have pined for. Meituan was founded in 2010 by Wang Xing essentially as a rival to Groupon. https://www.scmp.com/business/companies/article/2182646/chinas-largest-movie-ticketing-app-maoyan-backed-tencent-raise Why is Meituan Dianping so successful? But in China, a super-app like Meituan Dianping provides all of those services in one single platform. Earlier this year, a report showed that in 2017, Meituan had market share of 54%, followed by ele.me of 30% and Baidu trailing at 14%. Meituan Dianping uses location-based information from their consumers, along with its big database on their consumers’ behaviors, habits and preferences to customize daily offers, recommendations, products and services to its users. Entrepreneur dans le digital et cofondateur de Sekkei Studio, une agence de marketing digital basée à Shanghai, Paris et Hong Kong. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration.. Histoire. The app is quickly becoming a super app akin to those of . Meituan Dianping ensures the success of their various business lines by employing a cross-selling tactic to take advantage of its existing user base. Tous droits réservés. Liens externes: Not only that, they have ambitious plans to roll out AI-robot delivery services in 2019. https://about.meituan.com/en-detail-5.html In order to stay competitive in the coming years, businesses should look into taking advantages of how these super-platforms can help them stay on top of their game. Meituan Dianping, which raised HK$25.76 billion in its Hong Kong IPO on Thursday, is one of China's super-apps, with 340 million users ordering groceries,paying bills, renting bikes and booking hotels. Récemment nommée l’une des entreprises les plus innovantes au monde par Fast Company, Meituan Dianping est le premier marché chinois pour les services et produits locaux allant de la livraison de nourriture, la restauration au restaurant, les voyages au divertissement et bien plus dans plus de 2800 villes en Chine. Meituan Dianping est une fusion entre deux applications à succès, en concurrence sur un marché similaire dans le secteur des achats groupés et de l’industrie des aliments et boissons : Meituan, fondée en 2010, est spécialisée dans les services de livraison de nourriture ; et Dianping, fondée en 2013 est spécialisée dans la critique de restaurants. https://didadee.com/2019/10/07/dianping-what-it-is-and-how-you-can-use-it-for-your-business/ In addition, Meituan Dianping launched a travel and hotel app to capture the online travel ticketing market. Cette tactique est utilisée pour dissuader la concurrence d’augmenter sa part de marché. During its 2019 Q2, the GTV of food delivery service grew 36.5% to RMB 93.1 billion due to an increase of orders by 34.6% (2.1 billion). Recently in 2019, the company has finally started to be profitable. Ep. Au cours de son deuxième trimestre en 2019, le GTV du service de livraison de nourriture a augmenté de 36,5% pour atteindre 93,1 milliards RMB en raison d’une augmentation des commandes de 34,6% (2,1 milliards). The digital world is vast, our goal is to make you listen. R: Wang Xing is doing even better in group buying. Meituan is winning. What is the performance so far for 2019? It made its maiden stock debut in Hong Kong last September. Afin de rester compétitives dans les années à venir, les entreprises devraient chercher à tirer parti de la façon dont ces super-plateformes peuvent les aider à rester au top de leur forme. Recently in 2019, the company has finally started to be profitable. Consumers frequently use the app to both read and leave reviews on local services and restaurants, similar to Yelp. Meituan Dianping (SEHK: 3690) is the operator of a Chinese “super app” accessible via mobile and WeChat. Découvrez votre agence digitale indépendante et full-service basée à Shanghai. It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. Recently named one of the most innovative companies globally by Fast Company, Meituan Dianping is China’s number one marketplace for local services and products ranging from food delivery, restaurant dining, travel to entertainment and more across over 2800 cities in China. Les bases de la publicité Tencent en Chine, Les bases de la publicité Tencent en Chine, Partie 2, Toutiao, la montée du Géant de l’agrégation d’actualités, Zhihu : Votre guide marketing d’une simplicité incroyable, Pourquoi les campagnes de marketing étrangères échouent en Chine, La publicité sur Baidu : Comment créer des publicités intégrées aux fils d’actualités sur Baidu, Pourquoi votre entreprise a besoin d’un CMS, L’efficacité de LinkedIn pour le Marketing B2B en Chine, Guide marketing pour les marques de cosmétiques en Chine, WeChat CRM: la Nouvelle Ère du Marketing Grand Public sur WeChat, Top 5 des Social CRM pour réseaux sociaux en Chine, Les publicités Toutiao pour votre entreprise en Chine. For the first time since its public listing, it turned a profit with a revenue increase of 44.2% (RMB 12.8 billion). Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its … https://variety.com/2019/biz/asia/maoyan-strategic-relationship-with-china-tencent-1203262073/ According to Maoyan’s CEO, Zheng Zhihao, the company is built on five key pillars: an online ticketing platform, a product and service platform, a data platform, a marketing platform and a funding platform. Over the years, Meituan Dianping has acquired a large database of information on its 260 million active users, including their demographics, location, consumption behaviors and preferences and provides merchants access to this information. The digital world is vast, our goal is to make you listen. Avec sa poussée agressive pour devenir la super-plateforme chinoise du marketing omnicanal, Meituan Dianping a élargi ses lignes d’activité et ses services à un certain nombre de catégories différentes. Southeast Asian players Gojek and Grab could really use a favour from Meituan in their super app race. Les deux ont uni leurs forces en 2015 pour tirer parti de la … China’s Super App Meituan Dianping just turned profitable. Meituan Xue offre un accès illimité à des cours vidéo sur les astuces dans l’industrie alimentaire, des conseils d’experts de l’industrie, des informations sur le marché et la concurrence pour ceux qui s’inscrivent aux abonnements payants. Meituan Dianping is a very popular app in China that is recording record numbers: 35 million people use the service every day and has almost 600 million active users. The company is headquartered in Beijing and was founded in 2010 by Wang Xing.The company operates different apps and websites for different services. En 2018, Meituan a lancé une fonction d’achat groupé dans son programme WeChat Mini, encourageant les utilisateurs à partager des liens d’articles avec leurs amis et leur famille sur les réseaux sociaux. It’s also what enables it to succeed in so many areas. Seeing that China is a mobile-first society, these apps work hard to make sure users have everything they need in the palm of their hands. Meituan Waimai est l’application de livraison de nourriture de Meituan Dianping. Meituan-Dianping has dipped its toes in almost EVERY aspect of any Chinese’s life– including food delivery, payments, ride-hailing, movie tickets sales, and travel booking. Furthering that, the super-platform also plans on venturing into the mapping industry to compete with current map apps, Baidu Maps and Alibaba’s AutoNavi. In hopes to diversify its services to become more than a ticketing platform, Maoyan has strategically deepened its relationship with Tencent in aims to be a comprehensive internet entertainment service provider in China. For example, over 80% of its new hotel booking consumers had previously used its food delivery and in-store dining service. The following are a few reasons Meituan Dianping has grown to be so successful: Meituan Union is a marketing platform that works both online and offline. Lancée en 2012, Maoyan a fusionné en 2017 avec la plateforme de billetterie de Tencent, Weiying, et est le leader de l’industrie en matière de services de vente de billets et de revues; sa concurrence directe est l’équivalent d’Alibaba, Tiaopiaopiao. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. More than 10 years of experience in helping the communication of foreign companies in China. Our teams of specialists are there to guide you through your needs in digital marketing, social media and SEO. Meituan-Dianping’s valuation has since doubled to US$30 billion in a fundraising round last year, which includes investors like Sequoia Capital, Singapore sovereign wealth fund GIC Private Ltd., Canada Pension Plan Investment Board and Trustbridge Partners. 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