Macy's at the Harrisburg Mall in Swatara Township is closing later this year. Coronavirus Changed Everything. INDIANAPOLIS (WTHR) — After closing stores and pausing online ordering in late March, TJ Maxx announced its websites are back up and running. TJ Maxx, Marshalls stores close in response to combat COVID-19 ... the company is closing all of its stores in the United States, Canada, Europe, and Australia for two weeks. Analysts have predicted a massive boom for off-price retailers in the coming months as people become more budget-conscious. "When a company discounts, there's the risk of diluting their brand, but that only happens if the consumers know that they're discounting," Siegel said. since. TJ Maxx. “It feels like Christmas today,” said one HomeGoods cashier, checking out a customer. The biggest stories in fast food, shopping, and more. It will also stop taking online orders. Not T.J. Maxx. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. TJ Maxx and its sister company, HomeGoods, do carry home items like furniture, bedding, and kitchen supplies, but these are bargains you're also better off leaving for another shopper. Sign up for Insider Retail. Target locations aren't closing, ... TJ Maxx, Sierra Trading Post and Winners said all of its stores in the U.S., Canada, Europe and Australia are closed for two weeks. A company spokesperson said that e-commerce sites for T.J. Maxx, Marshalls, HomeGoods and other retailers belonging to the company will for safety reasons limit the number of orders accepted per day, according to Today. A Pandemic Can’t Stop Discounters Like TJ Maxx. TJX’s approach contrasts with other retailers that are charting a post-coronavirus future less centered around drawing shoppers inside stores. Parent TJX Cos., which also owns Marshalls, HomeGoods and other discount chains, is as focused as ever on drawing shoppers to its more than 4,500 stores world-wide, betting consumers are desperate to roam the aisles after months of being stuck at home. “There is a lot of revenge spending,” said John Kernan, an analyst with Cowen Inc. “People have been cooped up for so long they want to shop in stores.”, Related Video: The Outsized Economic Impact of Retail Sales. Its Not Shopping Its Maxximizing It was announced in spring of 2019 that the chain would be closing down a staggering number of stores: 400 in all. ( See the list of the first 154 stores set to close .) Get the latest coronavirus business & economic impact analysis from Business Insider Intelligence on how COVID-19 is affecting industries. TAMPA, Fla. - Additional store closures have been announced -- this time by TJX which owns Marshalls, TJ Maxx and HomeGoods. Many of the opening-day shoppers went to both T.J. Maxx and HomeGoods across the street, which sells houseware, food and seasonal decorations at a discount. Amazing savings on brand-name clothing, shoes, home decor, handbags & more that fit your style. Reviewed says most of the furniture you'll find at these stores are either overstocks or failed factory inspection rejects and as a result, they're often in far-from-perfect condition. TJX stores reopened with safety restrictions that are now becoming familiar to American shoppers. "With closed doors also closing their purchase orders, that adds further pressure to an already building inventory stockpile.". Walmart Inc. added online grocery pickup and delivery slots and quickly started shipping online orders from thousands more stores. One element making that inventory problem even worse is that off-price stores like TJ Maxx, Marshalls, Ross, and Burlington have also been forced to close during the pandemic. It stopped taking online orders during the lockdowns and even now is limiting the number of items for sale on its website. Clothing retailers are facing a massive inventory problem as stores across the country stay closed. Meanwhile, other chains, including Macy’s Inc. and Kohl’s Corp., say sales are running below prepandemic levels. And by the time stores are able to reopen, those products won't be suited for the season. There are also economic reasons for the aversion to e-commerce by TJX and other off-price retailers such as Ross Stores Inc., which doesn’t sell online, and Burlington Stores Inc., which stopped doing so earlier this year, according to analysts. Wright stores into T.J. Maxx, Marshalls or HomeGoods stores and by closing the remaining 71 stores, A.J. This could mean brands will have to make some difficult decisions in the coming months. For TJX, the risk is a second wave of infections that would force nonessential retailers to temporarily close stores again. 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